Introducing Thunderly: The Story Behind Our Bold Rebrand

A year ago, we united two powerhouse agencies—BizCom and Brand J—into a marketing force built to ignite franchise growth and dominate the industry. But let’s be real: the market didn’t see us that way. We were still being put into boxes—PR agency, lead gen agency, video production agency—despite offering the complete package.

It was time to shake things up and dare to be different.

Why We Rebranded

The easy choice would have been to keep one of our existing names or mash them together into some hybrid that tried to please everyone. But that wasn’t good enough.

Both BizCom and Brand J had strong reputations in franchising, but those reputations also created challenges. Each name carried its own legacy, making it hard to unify our teams and present ourselves as one, seamless agency. Internally, we still had “Brand J people” and “BizCom people.” Externally, our clients were still pigeonholing us into the services we’d been known for in the past. No matter how much we told the world we were a full-service marketing agency, they weren’t hearing it.

And here’s the irony—we’ve helped plenty of other brands and franchisors navigate rebrands of their own. We’ve seen firsthand how a fresh identity can redefine a business, break through industry noise, and shift perception. It was time to take our own advice.

So, we needed a fresh start. We needed a name and a brand that truly reflected what we do and who we are. Something bold. Something powerful. Something that made noise.

Introducing: Thunderly.

Why Thunderly?

We didn’t just pull Thunderly out of thin air. It was the result of an intense naming and positioning process, involving our leadership, creative team, and branding experts. We needed a name that captured our essence—our speed, precision, and impact.

Lightning is precise. It strikes exactly where it’s meant to. That’s how we approach marketing. Every move we make is intentional and strategically crafted to deliver results. Thunder makes an impact. It’s loud, impossible to ignore, and demands attention. That’s what we do for our clients. We don’t just whisper into the void—we create dynamic marketing programs with the impact of a nearby lightning strike.

Put them together, and you get Thunderly—a name that embodies everything we stand for: bold, strategic, and impossible to ignore.

Monica Feid, co-founder and COO at Thunderly, shared, “It perfectly captures our strengths—standing out, being heard, and forecasting something bold. It reflects who we are as an agency and what we do for our clients: delivering loud, impactful, and meaningful marketing. From the moment we saw the name, it commanded attention, and we all knew it was the one.”

What This Means for Our Clients

This isn’t just a name change—it’s a statement. Thunderly is a marketing agency built to blast through the clutter and make sure our clients’ voices are heard. We’re not here to play it safe. We’re here to deliver high-impact, full-service marketing solutions that work.

And here’s the best part: you don’t need to juggle multiple agencies, fighting to keep your messaging consistent while chasing approvals and budget sign-offs from every direction. With Thunderly, you get everything and everyone under one roof—PR, lead generation, video production, social media, content marketing, website development, podcast production and more. We have a full toolbox at the ready to build your marketing plan. One agency. One budget. One cohesive strategy.

“We don’t just help brands sell more franchises—we transform them into impactful, recognizable leaders in franchising. It’s not just about generating good leads or securing great PR; it’s about building something bigger, something exciting,” shared Scott White, CEO and co-founder of Thunderly. “Sure, our clients save time and effort by not having to juggle multiple agencies, but more importantly, they get exceptional results. Some may think they need separate specialists for design, lead generation, and PR, but at Thunderly, we deliver that same exceptional level of creativity, strategy, and impact—all from a single, powerful source.”

And let’s be clear—your go-to team isn’t going anywhere. The same experts you’ve trusted for years are still here, delivering the same top-tier strategy and execution you expect. The only difference? Now, they’re even more powerful. By bringing together the best of BizCom and Brand J, we’ve created a seamless, fully integrated team that operates as one. No silos, no handoffs—just a single powerhouse team developing strategies that resonate in a way that engages with your customer.

The Old Way Is Just That—Old

Thunderly is more than just a rebrand. It’s a commitment—to ourselves and to our clients—that we will never settle for mediocrity. We’re here to be bold. To make waves. To deliver results that make people sit up and take notice. We’re loud about meaningful change, and we’re ready to help our clients make their mark.

In short, we’re all in.

Are you ready to be heard? Let’s make some noise. Contact us today to learn how Thunderly can amplify your brand at jmonson@thunderlymarketing.com.