Six Months Post Agency Rebrand: Thunderly Is Just Warming Up

How Thunderly’s Agency Rebrand Sparked New Growth

Melissa Rubin, Vice President of Project Management

Six months ago, we didn’t just change our name—we flipped the switch on a full-blown agency rebrand. BizCom Associates + Brand J became Thunderly, and with that rebrand came something bigger: a louder, faster, smarter way to grow brands.

What started as a new logo and a new name turned into a brand evolution. We combined decades of franchise marketing expertise, expanded our capabilities, and built a team that’s wired for integrated, high-impact campaigns. Think PR meets digital. Social meets video. Paid search meets podcast production. All under one roof, all moving at lightning speed.

Growth, Recognition, and Big Wins after Rebranding

In just six months, our agency rebrand has already paid off. The results have been nothing short of electrifying:

National recognition: We landed on the 2025 Inc. 5000 list as one of America’s fastest-growing private companies. An incredible honor, and a testament to the hustle and heart of our team.

New partnerships: We welcomed powerhouse clients like Kilwins, BNI, Home Helpers, Home Franchise Concepts, Ziebart International, and Burn Boot Camp—while growing deeper with our existing partners.

Media buzz: Our work has landed clients in major national media like AP News, TODAY, CNN Underscored, Real Simple, and Better Homes & Gardens.

Leadership growth: We added Jack Monson as Chief Growth Officer—an industry voice who also chairs the IFA’s Marketing & Innovation Committee.

And one of the highlights? Our agency retreat in Nashville. For a remote team spread across half a dozen states, coming together in Music City was magic. We brainstormed, strategized, and brought the noise with team competitions, client insights from Kristen Pechacek (MassageLuXe), and franchise leadership wisdom from Dr. John P. Hayes.

The Thunderly team at our annual retreat in Nashville

Thunderly: More Than a Rebrand

At Thunderly, our agency rebrand wasn’t about a fresh coat of paint. It was about brand growth—for us and for the clients we serve. We’re here to help franchise brands scale smarter, tell stories louder, and break through the noise with creativity that sticks.

The old way is out. Thunderly is the rebrand built for growth.

Want to see what a reimagined franchise marketing agency looks like? Check us out at ThunderlyMarketing.com. And when you’re ready to supercharge your marketing, get in touch. Let’s get loud!