Why Tracking Marketing Data Matters More Than You Think
Unlock Smarter Strategy With the Right Marketing Data Grace Gorman, Social Media Account Coordinator at Thunderly. So, you’ve launched a fresh campaign, brought in a marketing agency, or started investing real dollars into growing your brand. Solid move! But here’s the million-dollar question: is it actually working? That’s where marketing data comes in. Without tracking […]
Persona Non Grata? A Case for Breaking Away from Persona Marketing
Why Persona Marketing Falls Short in Franchise Development Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them. While this method has been popular in many […]