The Franchise Freaks Podcast

We’re Freaky for Franchising

Franchise Freaks began as a playful moniker within our agency’s team, celebrating our mutual passion for Entrepreneurs and Small Business Owners.

We’ve successfully boosted numerous franchise brands that stumped other marketing agencies. Our “Franchise Freaks” community has expanded to include clients and industry pals, and we’re thrilled to invite them to join us on this podcast to dish out top-notch marketing wisdom for franchise brands!

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Episode 310: Branding and Rebranding with Carlos Cortinas

Carlos Cortiñas is the Chief Strategy Officer who will bring a new level of strategic conversations to Thunderly’s client brands.

Carlos joins podcast host Jack Monson to discuss:

  • Spotting marketing trends which can help grow franchise brands
  • How a franchisor’s authentic storytelling affects AI search and answers
  • Rebranding – why and how
  • The difference between legacy brands and heritage brands

Episode 309: The State of Franchise Development with Kristen Pechacek

Kristen Pechacek is the CEO of MassageLuXe and has grown the brand to new heights in recent times. She joins host Jack Monson for a chat about the status of franchise development at the International Franchise Expo in New York City.

They dive into:

  • Expansion plans for the MassageLuXe brand
  • Current profiles of people who make a successful owners
  • Franchisees who are diversifying
  • The attractiveness of membership models for new franchisees
  • The areas of Franchising that at best positioned for short-term and long-term growth

Episode 308: Reintroducing a Legacy Icon with Robert Bhagwandat

Robert Bhagwandat is the Senior Director of Franchise Development at Checkers & Rally’s. Podcast host Jack Monson caught up with Robert at this year’s International Franchise Expo in New York.

In this episode, Robert shares:

  • Who makes a successful owner of a Checkers or a Rally’s?
  • Expansion plans, including multi-unit owners, individual owner operators, and those in between
  • Some interesting hot spots on the map for Checkers & Rally’s
  • Following leadership’s vision to reintroduce a legacy concept to the marketplace
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