Thunderly Turns 100th Opening Of Eggs Up Grill Into a Media Moment That Sizzles
Franchise Development
Public Relations
Social Media
Video + Photography
Through strategic storytelling, media relations, and digital engagement, Thunderly helped Eggs Up Grill turn its 100th restaurant opening into a powerful brand-building milestone — celebrating its growth today while setting the stage for tomorrow’s expansion.
The Approach
Integrated Milestone Campaign
- Produced video, photography, and social content celebrating the 100th restaurant in Kingsport, TN.
- Executed a multi-phase PR rollout (teaser → now open → grand opening) supported by franchisee and CEO storytelling.
- Pitched national, trade, and local outlets — plus influencer engagement — to extend the brand’s reach.
- Leveraged CEO thought leadership and digital storytelling to sustain visibility beyond the event.
The Results
Media Reach
- 308 placements including top outlets such as Restaurant News Resource, FSR Magazine, Retail and Restaurant Facility Business, Foodservice Equipment Reports, Franchise Times, Upstate Business Journal, Franchise Update, The Tennessee Tribune and Nation’s Restaurant News.
- 74M+ audience reach through national and local coverage
Digital Impact
19.7K impressions, 4.8% engagement
rate across milestone social posts
rate across milestone social posts
CEO LinkedIn post: 382 likes,
61 comments, 6 reposts
Strategic Impact
- Reinforced Egg Up Grill’s credibility as a validated, growth-ready franchise brand
- Elevated franchisee success stories and CEO thought leadership
- Established a foundation for future activations and continued national expansion
