How to Build the Perfect Franchise Marketing Program
The 3 Steps Thunderly Used to Build Kilwins a Full-Funnel Franchise Marketing Program Camille Gilvar, Social Media Account Manager at Thunderly If you’re looking to grow a franchise brand, a strong marketing plan is a necessity. But with lead generation, social media advertisements, public relations, video, website development, oh my! … where do you even […]
Is Your FranDev Marketing Ready for AI-Generated Search?
Why Franchise Brands Must Adapt to the New Reality of AI-Generated Search Scott White, co-founder and CEO at Thunderly. Courtesy of Franchise Update Media. Remember impressions? Click-through rates? Domain authority? OK, they haven’t really disappeared — yet. But when it comes to measuring franchise development campaigns, many traditional metrics are quickly losing relevance. They may […]
Why Tracking Marketing Data Matters More Than You Think
Unlock Smarter Strategy With the Right Marketing Data Grace Gorman, Social Media Account Coordinator at Thunderly. So, you’ve launched a fresh campaign, brought in a marketing agency, or started investing real dollars into growing your brand. Solid move! But here’s the million-dollar question: is it actually working? That’s where marketing data comes in. Without tracking […]
Persona Non Grata? A Case for Breaking Away from Persona Marketing
Why Persona Marketing Falls Short in Franchise Development Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them. While this method has been popular in many […]
The Faces Behind Thunderly: Anushka Pradhan
Meet Anushka Pradhan Grace Gorman, Social Media Account Coordinator at Thunderly. Thunderly’s team is expanding! We are excited to welcome Anushka Pradhan as our new Brand Management Account Coordinator. Anushka joins us from The University of Texas at Austin where she graduated from in May. At Thunderly, we believe that great brands are built by […]
Calendar Hacks to Boost Your PR Game
Turn Calendar Moments into Powerful PR Opportunities Grace Gorman, Social Media Account Coordinator at Thunderly. Have you heard the expression “Timing is everything?” This rings true for anything from a comedy routine to a proposal–and especially when it comes to your marketing and PR efforts. In a world where attention spans are short and headlines […]
Franchise Video Is the Secret Weapon You’re Not Using (Yet)
How Franchise Video Fuels Brand Growth Camille Gilvar, Social Media Account Manager at Thunderly. Let’s cut to the chase: If you’re not leveraging franchise video content, you’re missing your most powerful tool for attracting new franchisees and building serious brand love. In today’s content-saturated world, video is a must-have to stand out from the crowd. […]
The Rise of Podcasting in Franchising
Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: Has podcasting peaked? My answer: No. And, is it too late to […]
Why Your Franchise Development Website Needs an Upgrade
Your Website Is Costing You Leads—Here’s How to Fix It Camille Gilvar, Social Media Account Manager at Thunderly. Your franchise development website is your brand’s 24/7 salesperson. It doesn’t take coffee breaks. It doesn’t sleep. It’s either working for you, generating leads and pushing candidates down the pipeline… or it’s sending them straight to your […]
5 Reasons Platform Companies Are Investing in Marketing – And Why Yours Should Too
How Leading Platform Companies Are Using Marketing to Drive Franchise Growth Camille Gilvar, Social Media Account Manager at Thunderly. In today’s competitive business landscape, platform companies—those overseeing multiple franchise brands—need more than the occasional press release, a few social media posts, or a basic website to stand out to franchise prospects. Whether it’s franchise development, […]