Using Influencers To Make A Big First Impression
Influencer Marketing
Social Media
In order to help MassageLuXe reach new audiences across four markets, Thunderly identified and secured key online influencers and content creators in each of the targeted areas to highlight the brand’s skincare and facial treatments. Thunderly worked closely with the content creators who delivered authentic reviews and testimonials to spread the MassageLuXe story to each market.
The Approach
- Based on research of the target consumer, Thunderly’s digital marketing team identified Instagram Reels & Stories as the most effective social media channel for the campaign. As a result, Thunderly identified and contracted with influencers with strong Instagram followings and creative content.
- The Thunderly team provided influencers with content guidance and closely monitored messaging.
- Using trackable links Thunderly was able to track customer traffic from social posts to the MassageLuXe website
- From identifying and coordinating influencer activity to carefully monitoring content and messaging, Thunderly was able to ensure that all posts aligned with the campaign objectives.
The Results
Thunderly’s influencer marketing campaign increased brand awareness, online visibility and trust with key audiences across all four markets. The selection and use of the carefully selected influencers provided MassageLuXe with an impactful way to introduce its unique MassageLuXe experience to potential new customers primed to become in-person guests.
Key outcomes:
Social media likes surpassed
3,900 and resulted inover
300 comments
More than 140
clickable links
Over 400 post saves
Based on the results of the campaign, Thunderly Marketing received a Pegasus Award of Honor for Influencer Marketing from the Dallas-Fort Worth chapter of the Public Relations Association of America.