Turning A 3-Day Summit Into A Year Of Fran Dev Content
Franchise Development Website
Video content
organic content
digital ads
Podcast
TeamLogic IT, a provider of business IT services with more than 300 franchise locations nationwide, partnered with Thunderly to transform their franchise development marketing approach from generic messaging to authentic storytelling.
By leveraging real franchisee experiences, and strategic content deployment, Thunderly significantly increased engagement, boosted conversion rates nearly triple the industry average, and accelerated TeamLogic IT’s nationwide growth.
The Approach
On-site content creation:
- Conducted 10 in-depth franchisee interviews during the annual conference
- Captured extensive B-roll footage and photography
- Documented presentations, networking, and social events
- Generated year’s worth of content in just a few days
The Results
Website performance
- Performance significantly above industry average of 1-3% for franchise development sites
- Higher engagement and inquiry submission rates
Business growth
Expand to 310+
locations nationwide
Multiple additional units
scheduled to open
Accelerated growth through
improved prospect pipeline
improved prospect pipeline
Strategic Impact
- Authentic content created deeper connections with potential investors
- Real franchisee stories helped prospects envision themselves in the business
- Integrated approach proved more effective than traditional, generic marketing methods
