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How to Increase Franchise Lead Generation  Grace Gorman, Social Media Account Coordinator Madison Leavy, Digital Marketing Specialist    Franchise development is all about finding the right people at the right time—and converting them into successful franchise partners. But with so many marketing channels, metrics, and strategies to choose from, how do you build a lead…

Why Conferences are a Game Changer for Your Business Jack Monson, Chief Growth Officer at Thunderly Courtesy of Franchise Update Media   We see many social media posts about items to bring to business conferences. Comfortable shoes, a backup charger, and lip balm usually make the list.  But here’s the most important thing to bring:…

Why Social Media is a Secret Weapon in Franchise Development  Grace Gorman, Social Media Account Coordinator at Thunderly   In 2025, you’ll be hard-pressed to find a brand that doesn’t have a social media account on at least one platform. But that doesn’t mean that brands are using it to its full potential or in…

The American Dream Heats Up This Summer with Franchise Opportunities Monica Feid, COO and co-founder at Thunderly Courtesy of FranchiseWire   Americans receive an average of 11 vacation days a year. But, according to a study by the Pew Research Center, 4 in 10 U.S. workers don’t take all of their paid time off. So…

Why Franchise Marketing Myths Could Be Costing You Camille Gilvar, Social Media Account Manager at Thunderly   Franchise marketing can be a powerful growth engine when done right. But too many brands are still spinning their wheels, trapped by outdated beliefs that just don’t hold up in today’s data-driven world. These marketing myths aren’t just…

The 3 Steps Thunderly Used to Build Kilwins a Full-Funnel Franchise Marketing Program Camille Gilvar, Social Media Account Manager at Thunderly   If you’re looking to grow a franchise brand, a strong marketing plan is a necessity. But with lead generation, social media advertisements, public relations, video, website development, oh my! … where do you…

Why Franchise Brands Must Adapt to the New Reality of AI-Generated Search   Scott White, co-founder and CEO at Thunderly. Courtesy of Franchise Update Media.   Remember impressions? Click-through rates? Domain authority? OK, they haven’t really disappeared — yet. But when it comes to measuring franchise development campaigns, many traditional metrics are quickly losing relevance.…

Unlock Smarter Strategy With the Right Marketing Data Grace Gorman, Social Media Account Coordinator at Thunderly.   So, you’ve launched a fresh campaign, brought in a marketing agency, or started investing real dollars into growing your brand. Solid move! But here’s the million-dollar question: is it actually working? That’s where marketing data comes in.  Without…

Why Persona Marketing Falls Short in Franchise Development Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire.   The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them. While this method has been popular in…

Meet Anushka Pradhan Grace Gorman, Social Media Account Coordinator at Thunderly.    Thunderly’s team is expanding! We are excited to welcome Anushka Pradhan as our new Brand Management Account Coordinator. Anushka joins us from The University of Texas at Austin where she graduated from in May. At Thunderly, we believe that great brands are built…