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Turn Calendar Moments into Powerful PR Opportunities Have you heard the expression “Timing is everything?” This rings true for anything from a comedy routine to a proposal–and especially when it comes to your marketing and PR efforts. In a world where attention spans are short and headlines change by the hour, timing your message right…

How Franchise Video Fuels Brand Growth Let’s cut to the chase: If you’re not leveraging franchise video content, you’re missing your most powerful tool for attracting new franchisees and building serious brand love. In today’s content-saturated world, video is a must-have to stand out from the crowd. Static logos and sales brochures won’t cut it…

Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: Has podcasting peaked? My answer: No. And, is it too late to…

Your Website Is Costing You Leads—Here’s How to Fix It Your franchise development website is your brand’s 24/7 salesperson. It doesn’t take coffee breaks. It doesn’t sleep. It’s either working for you, generating leads and pushing candidates down the pipeline… or it’s sending them straight to your competitors. If your franchise development site looks outdated,…

In today’s competitive business landscape, platform companies—those overseeing multiple franchise brands—need more than the occasional press release, a few social media posts, or a basic website to stand out to franchise prospects. Whether it’s franchise development, brand awareness, or customer engagement, marketing plays a vital role in shaping the growth trajectory of each brand under…

A year ago, we united two powerhouse agencies—BizCom and Brand J—into a marketing force built to ignite franchise growth and dominate the industry. But let’s be real: the market didn’t see us that way. We were still being put into boxes—PR agency, lead gen agency, video production agency—despite offering the complete package. It was time…