Six Months Post Agency Rebrand: Thunderly Is Just Warming Up

How Thunderly’s Agency Rebrand Sparked New Growth

Melissa Rubin, Vice President of Project Management

Six months ago, we didn’t just change our name—we flipped the switch on a full-blown agency rebrand. BizCom Associates + Brand J became Thunderly, and with that rebrand came something bigger: a louder, faster, smarter way to grow brands.

What started as a new logo and a new name turned into a brand evolution. We combined decades of franchise marketing expertise, expanded our capabilities, and built a team that’s wired for integrated, high-impact campaigns. Think PR meets digital. Social meets video. Paid search meets podcast production. All under one roof, all moving at lightning speed.

Growth, Recognition, and Big Wins after Rebranding

In just six months, our agency rebrand has already paid off. The results have been nothing short of electrifying:

National recognition: We landed on the 2025 Inc. 5000 list as one of America’s fastest-growing private companies. An incredible honor, and a testament to the hustle and heart of our team.

Leadership growth: We added Jack Monson as Chief Growth Officer—an industry voice who also chairs the IFA’s Marketing & Innovation Committee.

And one of the highlights? Our agency retreat in Nashville. For a remote team spread across half a dozen states, coming together in Music City was magic. We brainstormed, strategized, and brought the noise with team competitions, client insights from Kristen Pechacek (MassageLuXe), and franchise leadership wisdom from Dr. John P. Hayes.

: The Thunderly team at our annual retreat in Nashville

Thunderly: More Than a Rebrand

At Thunderly, our agency rebrand wasn’t about a fresh coat of paint. It was about brand growth—for us and for the clients we serve. We’re here to help franchise brands scale smarter, tell stories louder, and break through the noise with creativity that sticks.

The old way is out. Thunderly is the rebrand built for growth.

Want to see what a reimagined franchise marketing agency looks like? Check us out and when you’re ready to supercharge your marketing, get in touch. Let’s get loud!

The Faces Behind Thunderly: Meet our Earned Media Intern

Thunderly Welcomes Sarah Cate White as our Earned Media Intern Grace Gorman, Social Media Account Coordinator Meet Sarah Cate White, Thunderly’s newest Earned Media Intern! Sarah Cate joins us as a junior at Saint Mary’s College. In this Q&A, she shares why she chose marketing and PR, what excites her most about interning at Thunderly, and a few fun facts. Check out Sarah Cate’s perspective below: Why did you choose to get into marketing/PR? I chose to get into marketing/PR because I am interested in how the field blends personal connection with large-scale communication. What excites you most about interning at Thunderly? I am most excited to work in a professional environment and to get tangible experience in the marketing/PR world. What’s one skill

The Faces Behind Thunderly: Meet our Brand Management Account Coordinator

Thunderly Welcomes Emma Worley as our Brand Management Account Coordinator Grace Gorman, Social Media Account Coordinator Thunderly’s team is expanding! We are excited to welcome Emma Worley as our new Brand Management Account Coordinator. Emma joins us from The University of West Georgia where she graduated in May. We asked Emma a few questions to get to know her better, and learn about why she is excited to work at Thunderly: Why did you choose to get into marketing/PR? I was drawn to marketing and PR because it allows me to combine creativity with strategic planning. I enjoy setting goals, developing strategies, and finding ways to help brands grow and improve overall. What excites you most about working at Thunderly? I’m excited to be part