Blogs

Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: Has podcasting peaked? My answer: No. And, is it too late to […]

Your Website Is Costing You Leads—Here’s How to Fix It Camille Gilvar, Social Media Account Manager at Thunderly. Your franchise development website is your brand’s 24/7 salesperson. It doesn’t take coffee breaks. It doesn’t sleep. It’s either working for you, generating leads and pushing candidates down the pipeline… or it’s sending them straight to your […]

How Leading Platform Companies Are Using Marketing to Drive Franchise Growth Camille Gilvar, Social Media Account Manager at Thunderly. In today’s competitive business landscape, platform companies—those overseeing multiple franchise brands—need more than the occasional press release, a few social media posts, or a basic website to stand out to franchise prospects. Whether it’s franchise development, […]

Camille Gilvar, Social Media Account Manager at Thunderly. A year ago, we united two powerhouse agencies—BizCom and Brand J—into a marketing force built to ignite franchise growth and dominate the industry. But let’s be real: the market didn’t see us that way. We were still being put into boxes—PR agency, lead gen agency, video production […]