Blogs
Why Social Media is a Secret Weapon in Franchise Development Grace Gorman, Social Media Account Coordinator at Thunderly In 2025, you’ll be hard-pressed to find a brand that doesn’t have a social media account on at least one platform. But that doesn’t mean that brands are using it to its full potential or in a […]
The American Dream Heats Up This Summer with Franchise Opportunities Monica Feid, COO and co-founder at Thunderly Courtesy of FranchiseWire Americans receive an average of 11 vacation days a year. But, according to a study by the Pew Research Center, 4 in 10 U.S. workers don’t take all of their paid time off. So who’s […]
Why Franchise Marketing Myths Could Be Costing You Camille Gilvar, Social Media Account Manager at Thunderly Franchise marketing can be a powerful growth engine when done right. But too many brands are still spinning their wheels, trapped by outdated beliefs that just don’t hold up in today’s data-driven world. These marketing myths aren’t just wrong—they […]
The 3 Steps Thunderly Used to Build Kilwins a Full-Funnel Franchise Marketing Program Camille Gilvar, Social Media Account Manager at Thunderly If you’re looking to grow a franchise brand, a strong marketing plan is a necessity. But with lead generation, social media advertisements, public relations, video, website development, oh my! … where do you even […]
Why Franchise Brands Must Adapt to the New Reality of AI-Generated Search Scott White, co-founder and CEO at Thunderly. Courtesy of Franchise Update Media. Remember impressions? Click-through rates? Domain authority? OK, they haven’t really disappeared — yet. But when it comes to measuring franchise development campaigns, many traditional metrics are quickly losing relevance. They may […]
Unlock Smarter Strategy With the Right Marketing Data Grace Gorman, Social Media Account Coordinator at Thunderly. So, you’ve launched a fresh campaign, brought in a marketing agency, or started investing real dollars into growing your brand. Solid move! But here’s the million-dollar question: is it actually working? That’s where marketing data comes in. Without tracking […]
Why Persona Marketing Falls Short in Franchise Development Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them. While this method has been popular in many […]
Meet Anushka Pradhan Grace Gorman, Social Media Account Coordinator at Thunderly. Thunderly’s team is expanding! We are excited to welcome Anushka Pradhan as our new Brand Management Account Coordinator. Anushka joins us from The University of Texas at Austin where she graduated from in May. At Thunderly, we believe that great brands are built by […]
Turn Calendar Moments into Powerful PR Opportunities Grace Gorman, Social Media Account Coordinator at Thunderly. Have you heard the expression “Timing is everything?” This rings true for anything from a comedy routine to a proposal–and especially when it comes to your marketing and PR efforts. In a world where attention spans are short and headlines […]