Blogs
Why Persona Marketing Falls Short in Franchise Development Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. The idea of persona marketing is simple: create detailed profiles of your ideal candidates based on demographics, behaviors, and interests and make targeted campaigns that supposedly resonate with them. While this method has been popular in many […]
Meet Anushka Pradhan Grace Gorman, Social Media Account Coordinator at Thunderly. Thunderly’s team is expanding! We are excited to welcome Anushka Pradhan as our new Brand Management Account Coordinator. Anushka joins us from The University of Texas at Austin where she graduated from in May. At Thunderly, we believe that great brands are built by […]
Turn Calendar Moments into Powerful PR Opportunities Grace Gorman, Social Media Account Coordinator at Thunderly. Have you heard the expression “Timing is everything?” This rings true for anything from a comedy routine to a proposal–and especially when it comes to your marketing and PR efforts. In a world where attention spans are short and headlines […]
How Franchise Video Fuels Brand Growth Camille Gilvar, Social Media Account Manager at Thunderly. Let’s cut to the chase: If you’re not leveraging franchise video content, you’re missing your most powerful tool for attracting new franchisees and building serious brand love. In today’s content-saturated world, video is a must-have to stand out from the crowd. […]
Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire. More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: Has podcasting peaked? My answer: No. And, is it too late to […]
Your Website Is Costing You Leads—Here’s How to Fix It Camille Gilvar, Social Media Account Manager at Thunderly. Your franchise development website is your brand’s 24/7 salesperson. It doesn’t take coffee breaks. It doesn’t sleep. It’s either working for you, generating leads and pushing candidates down the pipeline… or it’s sending them straight to your […]
How Leading Platform Companies Are Using Marketing to Drive Franchise Growth Camille Gilvar, Social Media Account Manager at Thunderly. In today’s competitive business landscape, platform companies—those overseeing multiple franchise brands—need more than the occasional press release, a few social media posts, or a basic website to stand out to franchise prospects. Whether it’s franchise development, […]
Camille Gilvar, Social Media Account Manager at Thunderly. A year ago, we united two powerhouse agencies—BizCom and Brand J—into a marketing force built to ignite franchise growth and dominate the industry. But let’s be real: the market didn’t see us that way. We were still being put into boxes—PR agency, lead gen agency, video production […]