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Turn Calendar Moments into Powerful PR Opportunities Grace Gorman, Social Media Account Coordinator at Thunderly.    Have you heard the expression “Timing is everything?” This rings true for anything from a comedy routine to a proposal–and especially when it comes to your marketing and PR efforts. In a world where attention spans are short and…

How Franchise Video Fuels Brand Growth Camille Gilvar, Social Media Account Manager at Thunderly.    Let’s cut to the chase: If you’re not leveraging franchise video content, you’re missing your most powerful tool for attracting new franchisees and building serious brand love. In today’s content-saturated world, video is a must-have to stand out from the…

Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth Jack Monson, Chief Growth Officer at Thunderly. Courtesy of FranchiseWire.   More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: Has podcasting peaked? My answer: No. And, is it too late…

Your Website Is Costing You Leads—Here’s How to Fix It Camille Gilvar, Social Media Account Manager at Thunderly.    Your franchise development website is your brand’s 24/7 salesperson. It doesn’t take coffee breaks. It doesn’t sleep. It’s either working for you, generating leads and pushing candidates down the pipeline… or it’s sending them straight to…

How Leading Platform Companies Are Using Marketing to Drive Franchise Growth Camille Gilvar, Social Media Account Manager at Thunderly.    In today’s competitive business landscape, platform companies—those overseeing multiple franchise brands—need more than the occasional press release, a few social media posts, or a basic website to stand out to franchise prospects. Whether it’s franchise…

Camille Gilvar, Social Media Account Manager at Thunderly.  A year ago, we united two powerhouse agencies—BizCom and Brand J—into a marketing force built to ignite franchise growth and dominate the industry. But let’s be real: the market didn’t see us that way. We were still being put into boxes—PR agency, lead gen agency, video production…