The Franchise Freaks Podcast
We’re Freaky for Franchising
Franchise Freaks began as a playful moniker within our agency’s team, celebrating our mutual passion for Entrepreneurs and Small Business Owners.
We’ve successfully boosted numerous franchise brands that stumped other marketing agencies. Our “Franchise Freaks” community has expanded to include clients and industry pals, and we’re thrilled to invite them to join us on this podcast to dish out top-notch marketing wisdom for franchise brands!
Episode 211: PESO: Paid Earned Shared and Owned Media with Gini Dietrich
About this Episode
Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.
- Breaking down the silos between these essential media types
- Pairing 2 elements of PESO to get rolling
- The future of the model
Join us over on the Social Geek podcast for part 1 of our conversation available now.
Episode 210: Personal Branding with Felicia Reeves
Felicia Reeves, CMO of Empower Brands, joins to the podcast to discuss Personal Branding.
We’re chatting about personal branding not only for executives, but also for franchisees. Many small business owners are finding success and new customers by becoming local micro-influencers and subject matter experts.
Felicia also shares advice on how to enable, equip, and empower franchisees to market effectively in their region.
Episode 209: Restaurant Franchise Success with Ken Kanzaki
We caught up with Ken Kanzaki at Franchise Expo Charlotte where Charleys Cheesesteaks was exhibiting and speaking with many aspiring entrepreneurs about opportunities in Franchising.
We’re chatting about franchise trends, menu trends, and of course, wings! Ken also shares his take on what makes a successful franchisee.
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