Blogs
Written By: Scott White Key Takeaways Sharpening Strategy For A Fragmented Marketing World Brand visibility is becoming increasingly difficult to maintain in today’s AI-powered search and zero-click world. Audiences now have much more powerful and streamlined ways to discover and engage with your brand. As a result, we are once again raising the bar for […]
Key Takeaways The Framework Behind A Fresh Start It’s never too late to change your mind about what you want to do with your career. That’s the story behind so many career changers who, even after decades in one field, find themselves drawn to something entirely different. For many, that shift leads to franchising, where […]
Key Takeaways The Leadership Skills Veteran Entrepreneurs Bring To Franchise Ownership The skills built through military service don’t just disappear when a service member’s career does. Leadership, discipline, teamwork, and commitment remain a driving force in how veterans approach new challenges, including business ownership. In fact, recent U.S. Census Bureau data shows veterans owned 1.6 […]
Scott White, CEO and Co-Founder Introducing “American Dreamers: The Stories of Franchising”© A year-long campaign celebrating real entrepreneurs, real courage, and 250 years of American possibility. This month, the United States celebrates 250 years of the American Dream. That milestone is more than just a number. It’s an invitation to reflect on our nation’s promise […]
How Thunderly Is Redefining What a Franchise Marketing Agency Can Be Scott White, CEO and Co-Founder Turns out there are some exceptions to the old saying that “the more things change, the more they stay the same.” We changed. And things did not stay the same. A year ago this month, we took a bold […]
Scott White, CEO and Co-Founder The Data Reveals a Counterintuitive Truth After analyzing hundreds of franchise brands over the past 30+ years, a remarkable pattern emerges: franchisors experiencing explosive growth in qualified leads and franchise sales aren’t necessarily the ones spending the most money on advertising. They’re the ones operating with a unified marketing approach, […]
Thunderly Welcomes Sarah Cate White as our Earned Media Intern Grace Gorman, Social Media Account Coordinator Meet Sarah Cate White, Thunderly’s newest Earned Media Intern! Sarah Cate joins us as a junior at Saint Mary’s College. In this Q&A, she shares why she chose marketing and PR, what excites her most about interning at […]
Thunderly Welcomes Emma Worley as our Brand Management Account Coordinator Grace Gorman, Social Media Account Coordinator Thunderly’s team is expanding! We are excited to welcome Emma Worley as our new Brand Management Account Coordinator. Emma joins us from The University of West Georgia where she graduated in May. We asked Emma a few questions to […]
A Strategic Look at the Design Systems That Power Successful Franchise Development Grace Gorman, Social Media Account Coordinator As the franchise industry becomes more competitive each year, design has become one of the most powerful tools for brands looking to scale with confidence and consistency. For brands focused on franchise development, design is no longer […]